From photograph - to packaging

CD: Ayal Pinhassy
Photography: Ami Siano
Client: Hadiklaim



Lights: Elinchrome
Camera: Canon 5dMK2
Canon 100 mm macro Lens






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ISO 4 million

ME20F-SH camera reaches ISO 4 million.

but why ? 

after the 50mpx Canon 5dRs canon has to show it can pee farther than any of the competitors.

for 30'000 US you get a camera that is compatible with your EF lenses.

you can shoot decent videos on the dark side of the moon. 

Basically you get a black box. you need an external monitor to even see what's going on. 

but you do get a 4 million iso on a full frame censor. Amazing.

essentially I can see it used in security and espionage where budget is less of an issue than normal video production.  

But as we know from past developments,  a high end technology trickles down to lower end devices, and cheaper (obviously) cameras. So It's like a race car, that enables companies to test new car Tech. 

it will be interesting to get the new rebel cam with 2 million ISO and to play with. Maybe in 2-3 years...

working men portrait

I like these portraits, because they were made on assignment, and still, it was a great opportunity to show real people, working, in real working environment. I think it somehow signifies my shift from working with models and extras to real people, adding a lot of realism and even some documentary layers to my work.